Jennings Brewery and TBTL Launch Limited-Edition ‘Calendar Girls’ Beer to Celebrate Calendar Girls the Musical
Jennings Brewery and Theatre by the Lake (TBTL) have joined forces to launch a new beer, ‘Calendar Girls’, celebrating the arrival of Calendar Girls the Musical at the Keswick theatre this summer.
The beer is a nod to Jennings’ real-life connection to the Calendar Girls story: in 1999, Rylstone Women’s Institute met at their local Jennings pub, the Devonshire Arms in Cracoe to create the Alternative WI Calendar in memory of a member’s husband. The calendar raised over six million pounds for charity and inspired the hit film Calendar Girls, with Jennings helping to meet demand and distribute it at the time.
Simon Stephens, Executive Director and Joint CEO of TBTL, said: “We’re delighted to partner with Jennings to celebrate the arrival of Calendar Girls the Musical here at TBTL. The ‘Calendar Girls’ beer is a fitting nod to the pivotal role the brewery played in the original Calendar Girls story and we’re pleased to be able to celebrate this Cumbrian connection. We hope our audiences enjoy a glass or two over the summer as we toast a fantastic story and production.”
Chris France of Jennings added: “Like Jennings, TBTL is an iconic Cumbrian institution, so when they told us they were putting on Calendar Girls we were really excited! The wonderful story of those determined northern women doing something quite exceptional deserves to be celebrated with a beer, especially when Jennings was part of that original story.”
Pale gold, spritzy and full-bodied, with refreshing flavours of citrus, floral pine and delicate hints of lychee, the beer has a 4.1% ABV and is available in 500ml gluten-free bottles as well as on draught. It can be enjoyed at the bar at TBTL during performances, picked up in bottles at Booths in Keswick, sampled on draught at the Jennings Taproom in Cockermouth, or ordered online via the Jennings Brewery webshop at jenningsbrewery.co.uk.
For tickets to Calendar Girls The Musical, visit the show page here.
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